The wolf-whistles and shouts of appreciation were not just for the models' feminine curves they were also for the breathtaking courage of the leggy, high cheeked sirens.
The last big contest was held in Chattanooga, TN in 1969.Īs the Brazilian contestants sashayed onto the stage in pink bikinis for a beauty pageant held in Rio de Janeiro's João Caetano Theatre, their incredible figures drew loud applause and cheers from a hyped up, excited audience. Contestants were typically judged on beauty, poise, posture, and X-rays to evaluate their spinal structure.īut the pageants began to wane as chiropractors achieved their licensure goals. These contests date to the 1920s, but they became the rage during the '50s and '60s. They were held to burnish the reputation of the profession. Each girl stood on a pair of scales - one foot on each - and the winning trio each registered exactly half of her weight on each scale, confirming the correct standing posture.Īt the time, contests like this were pretty common. All three were picked not only for their apparent beauty, but also for their X-rays and their posture. Second place went to Marianne Caba, 16, and Ruth Swenson, 26, came in third. The judges crowned Lois Conway, 18, Miss Correct Posture. When the nation's chiropractors descended on Chicago for a weeklong convention in May 1956, they threw a beauty contest.
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